The fourth-generation Intel core processors have been
launched in India. Code named Haswell, the processors deliver up to 50% increase
in battery life over the previous generation, equating to 9 hours of battery
life in day-to-day usage for some ultra-books based on the new processors.
Haswell, which is successor to Ivy Bridge processors
currently found in mainstream laptops and desktops, doesn't offer much
advantage in terms of performance over its predecessors.
Speaking at the launch, Leighton Phillips, Director, Product
Management & Pricing, Intel Asia-Pacific, said, "Today we deliver on
the vision set forth two years ago to reinvent personal computing with the
introduction of our fourth-generation Intel Core processors."
Fourth-generation Intel Core processors are designed keeping
in mind the changing usage pattern of consumers, with a shift from traditional
computing devices like desktops and laptops to portable gadgets like tablets
and convertibles. In addition to the 50 percent improvement in battery life
mentioned earlier, the new generation processors show two to three times
improvement in standby time.
Other than the battery life, Intel is promising
significantly better graphics performance with Haswell processor. The top end
chips, which come with GT3 graphics configuration, can even match dedicated
mobile graphics cards. However, most of the mainstream laptops are likely to
end up with HD 4600 and HD 5000, which will offer big improvements over HD 4000
but are not likely to match the dedicated AMD or NVidia graphics cards in a
laptop.
For consumers who assemble their own systems, Intel will
sell boxed Haswell processor. The top end chips, dubbed Core i7 4770 and Core
i7 4770K, are already available in the Indian market with a price of around Rs
20,000. Core i5 4430, which is a mainstream processor, is more affordable with
a price of around Rs 12,500.
The improvements are not limited to battery life, with solid
gains in performance as well. According to Intel, "every day
computing" is approximately "two times faster than a similar
four-year old computer" and up to 15 percent faster than the previous
generation. Machines based on fourth-generation Intel Core processors wake up
faster, and are faster at everyday tasks like editing HD videos.
Intel Iris graphics, available on select members of the
fourth-generation Intel Core processor family, delivers up to double the 3D
performance over previous generation mobile Intel HD Graphics solutions.Apple
was the first manufacturer to unveil products based on the fourth-generation
Intel Core processors in the Indian market, with the launch of new Mac Book Air
models that are expected to be available sometime next month. Leading PC
manufactures are expected to follow suit soon, with the likes of Dell, Asus and
Acer having announced Haswell-based products in the other markets.
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